Digital Travel 2015 (past event)
April 27 - 29, 2015
Contact Us: 1.888.482.6012
Matt Laessig
Vice President & GM
BedandBreakfast.com
Check out the incredible speaker line-up to see who will be joining Matt.
Download The Latest AgendaDay One - Monday, April 27: The Customer Journey: Dreaming, Planning & Booking
Saturday, March 4th, 2017
09:20 Panel Session: How Do You Craft A Strategy That Blends Earned, Owned, Curated And Sponsored Content?
In a brave new world where content is king, you have to develop a strategy that encompasses all
the different facets. This panel will share tips on:
- Getting started: Conducting a content audit, developing a style guide, identifying key consumer interest points to inform content ideation, building an editorial calendar and distribution plan
- Earned content: Capitalizing on social sharing, blogs about your offerings and aggregator sites
- Curated content: Utilizing influencer marketing to tell your story
- Effectively using sponsored content/native advertising
- Measuring the ROI: Quantifying your content marketing efforts
Day Two - Tuesday, April 28: The Customer Journey: Preparation, Experience & Building Customer Loyalty
Tuesday, April 4th, 2017
16:10 Panel Session: Collecting & Sharing Guest Feedback To Drive Bookings & Improve Operations
• Distributing post-stay surveys and driving social sharing of positive reviews to increase exposure and bookings
• Using reviews to improve operations, guest satisfaction and loyalty
• Ensuring that survey responses and guest records in your database are intertwined: Building greater knowledge about guest preferences to make future marketing messages more relevant
• Handling less favorable feedback: When to intervene with a phone call from guest services or a general manager?
• Using reviews to improve operations, guest satisfaction and loyalty
• Ensuring that survey responses and guest records in your database are intertwined: Building greater knowledge about guest preferences to make future marketing messages more relevant
• Handling less favorable feedback: When to intervene with a phone call from guest services or a general manager?