Matt Laessig, Vice President & GM at BedandBreakfast.com
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Matt Laessig


Vice President & GM
BedandBreakfast.com

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda

Day One - Monday, April 27: The Customer Journey: Dreaming, Planning & Booking

Saturday, March 4th, 2017


09:20 Panel Session: How Do You Craft A Strategy That Blends Earned, Owned, Curated And Sponsored Content?

In a brave new world where content is king, you have to develop a strategy that encompasses all
the different facets. This panel will share tips on:
  • Getting started: Conducting a content audit, developing a style guide, identifying key consumer interest points to inform content ideation, building an editorial calendar and distribution plan
  • Earned content: Capitalizing on social sharing, blogs about your offerings and aggregator sites
  • Curated content: Utilizing influencer marketing to tell your story
  • Effectively using sponsored content/native advertising
  • Measuring the ROI: Quantifying your content marketing efforts

Day Two - Tuesday, April 28: The Customer Journey: Preparation, Experience & Building Customer Loyalty

Tuesday, April 4th, 2017


16:10 Panel Session: Collecting & Sharing Guest Feedback To Drive Bookings & Improve Operations

• Distributing post-stay surveys and driving social sharing of positive reviews to increase exposure and bookings
• Using reviews to improve operations, guest satisfaction and loyalty
• Ensuring that survey responses and guest records in your database are intertwined: Building greater knowledge about guest preferences to make future marketing messages more relevant
• Handling less favorable feedback: When to intervene with a phone call from guest services or a general manager?