2015 Speakers

Martin MacDonald
Head of SEO
Martin is the Head of SEO for Orbitz Worldwide Inc. He was previously Inbound Marketing Director for Expedia EAN,  
Head of SEO for Omnicom Group UK & Head of Search at Seatwave.

Martin is an internationally recognized speaker & author on topics related to SEO, Social Media & online marketing. He is also the author of Webmarketingschool.com, a columnist at Forbes & blogger at Huffington Post.
Brian Payea
Head of Industry Relations
Brian Payea is the Head of Industry Relations for TripAdvisor, and is responsible for global educational and policy outreach to the travel industry.   He focuses on strengthening the ties between TripAdvisor and the hospitality community. His department builds tools for hotel brand management, hoteliers and other hospitality professionals to leverage the insights available from the wealth of traveler-contributed information on TripAdvisor and other social media.  Brian is a member of the HSMAI Americas board as well as the HSMAI Foundation board and the Allied Council at AH&LA.  He is a frequent speaker on the subject of social media in travel at industry events around the world.

Brian joined TripAdvisor in 2006.  Previously, he led public relations, marketing, government relations and investor relations at several technology and internet companies.  

Kate Rasmussen
Director, Strategic Partnerships
Kate Rasmussen is one of HotelTonight’s earliest employees, joining the company in early 2011 as the very first Market Manager. In that capacity, she led the launch of over 20 new destinations throughout the USA before relocating to London as first on ground employee to support the launch of the European operations. She now serves as Director of Strategic Partnerships for HotelTonight, where she oversees the strategic direction of global partnerships with hotel chains, management companies and key accounts. Kate has never been known to turn down the opportunity for a last minute, spontaneous adventure, one of the many reasons why she and HotelTonight are so perfectly matched.

Prior to joining HotelTonight, Kate led the Search Team for Milestone Internet Marketing, a leading website design and marketing agency for hotels and resorts. She holds a BA from the University of San Diego, where she played Division 1 NCAA collegiate soccer.

Emma Jagunich
Customer Experience Operations Manager
Born and raised in Minnesota, Emma has always had wanderlust in her blood. That desire has lead her across Europe, the States and then to Airbnb. She’s worked in several customer-centric fields, including the medical field. 

Her love of Airbnb deepened after working with the community as an employee. She’s fostered the growth of the Customer Experience organization from a fresh-faced group to a mighty organization. When Hurricane Sandy hit NYC, she was instrumental in the company's response and continues to be involved with company efforts in this space. She currently resides in San Francisco and is the Customer Experience Operations manager at Airbnb Headquarters, with a focus on Social Media.

Keau Katsunuma
Customer Experience Manager
Keau manages Airbnb's Global Customer Love Program which creates magical experiences to foster brand loyalty. 

Over the past four years, Keau had helped scale Airbnb's customer experience team from a handful of employees to 700 worldwide. 

Born in Hawaii, travel and hospitality has always been in his blood. Experience in wholesale travel and tour operations in Hawaii and time share sales and operations in Seattle.

Anais Margitay
Director, Digital Marketing
Anaïs Margitay is the Digital Marketing Director for Club Med North America leading all digital marketing plans and projects across the organization within the North American market. Anaïs attended the renowned Audencia Business School in France and joined Club Med at their Parisian headquarters in 2009 as the Online Manager for the French market where she oversaw sales animation and the evolution of the website, as well as developing the mobile ecosystem. In 2011, she began developing Club Med’s online presence in new European and African markets by coordinating the online business performance and launching new websites and key digital projects for 11 countries. She joined the Club Med’s North American headquarters in Miami in early 2014 and is enjoying the sunny weather in her new home.
Jeff Ulrich
Senior Manager, Emerging Technology
United Airlines
Jeff Ulrich has worked in the Airline business for over 25 years.  His background is as varied as the number of years he's worked for Continental and now the new United; from Call Centers to Airports to Technology, all of his experience has focused on enhancing the Customer Experience.  In his current role as Sr. Manager eCommerce Digital Innovation, Jeff focuses on new technologies and ways to deliver exceptional customer experiences through United’s Mobile digital channels.
Jeff lives to travel and loves gadgets, so he’s passionate about his role at United.
Nick Myers
Social Media Marketing Manager
Nick caught the social bug while in advertising graduate school at the University of Texas at Austin (Hook 'em!). He helped manage and build the social presence of 3 different startups while in school and upon graduation, took over the reigns as Social Media Manger at mobile payments startup, Tabbedout. He joined the Silvercar team in August of 2013 and is focusing on social, content, and email marketing strategy. Claim to fame: front page post on Reddit.
Steven Toy
Senior Vice President & General Manager
Fareportal Media Group
Steven joined Fareportal as the SVP & General Manager of the Fareportal Media Group.  His role has since expanded to oversight of most non-air revenue lines including: hotels, cars, non-air ancillaries like airport transfers and neck pillows if they contribute to revenue per visitor.  Steve is rolling two decades of sales and digital technology experience into the task of growing these important areas for Fareportal.
Immediately prior to joining Fareportal Steve was the General Manager – Digital for Billboard, the iconic music brand. At Billboard was responsible for all aspects of the digital business including: conceiving and creating new digital strategies and products to monetize Billboard’s digital footprint. This included leading the teams responsible for ad operations, social media, business intelligence and product development.
Prior to Billboard Steve co-Founded and serve as Chief Executive Officer of Beema Inc., a digital marketing company delivering advertising, social media, multimedia, interactive and animation products and services to companies that included: eBay, Applied Materials, Dreyfus Financial, Baxter Healthcare, The Gartner Group, Cisco, Simpson Strong-Tie and IDG among others.
Steven holds a Bachelor’s degree in Economics from Swarthmore College.

Alan Josephs
Vice President, Hotel Distribution
Mark Molinari
Corporate Vice President of Revenue Optimization, Marketing Performance & S
Las Vegas Sands Corp.
Mark is a revenue management veteran with 14 years of experience specializing in the resort and gaming industries.  He spent the first 10 years of his career with the Venetian Resort in Las Vegas, helping to build the revenue management organization from the ground up and was ultimately responsible for all revenue management functions for both the Venetian and Palazzo resorts.  In 2011, Mark was named the Corporate Vice President of Revenue Management for Las Vegas Sands, and his role has not evolved to include Performance Management and Strategic Initiatives.  As the head of Revenue Management for Las Vegas Sands, Mark is responsible for more than $1B USD in annual hotel revenues. 
Julie Hoffman
Executive Director, Digital and Consumer Experience
MGM Resorts International
Hoffmann is responsible for leading the Digital Guest Experience Strategy ensuring new digital touch points enhance traditional ones to exceed guests’ expectations. In partnership with the Chief of Digital, she leverages both internal teams/external partners deploying new digital customer experiences and integrating with existing technology. With a strong belief in the customer, a core focus is on listening to their needs to guide innovation. Time is the one limited universal resource that should be the focus for all Consumer Experience Strategists. Solving for time with simplicity and grace.

Hoffmann joined MGM Resorts International in 2010 as the Director of Interactive Marketing for CityCenter. Most recently, she held the position of Director of Marketing where she worked with property executives and operational departments to provide strategic marketing solutions. These initiatives spanned organic/paid media, on-property technology and traditional marketing integration.  She launched MGM Resorts’ first responsive design website ARIALasVegas.com seeking to accommodate consumer shifts to mobile devices.

Prior to joining MGM Resorts International, Julie held the leadership position of Corporate Director of Internet Marketing for Caesars Entertainment responsible for the digital strategy for over a decade. During her tenure, she implemented a digital marketing platform that serviced 40 resorts nationwide with revenue streams of $150M+. Julie has19 years’ leadership in leisure travel and beverage sales industries, developing marketing initiatives via strategic planning with a core focus on the customer experience.  She brings a deep and comprehensive skill set as well as overall expertise across the digital space.

Jim Abramson
Vice President, Mobile/Digital Technology
Marriott International
Jim Abramson joined Marriott in January 2012 and is Vice President of Mobile/Digital Technology, responsible for both Marriott.com and Marriott’s mobile technology strategy and planning.  With over 10 years of mobile experience, Jim has defined and delivered new apps, mobile web sites, mobile messaging, mobile advertising, mobile payments, and location-based solutions. He provides leadership to help Marriott innovate and bring new mobile experiences to the marketplace, including the recent launch of mobile check-in to 329 Marriott hotels in North America.
Devin Sung
Vice President, Digital Personalization
Marriott International
Jonathan Isernhagen
Director, Analytics & Insights
Wyndham Hotel Group
Jonathan is the Director of Analytics and Insights for the Wyndham Hotels Group.  His team provides guidance for the CMO, his eCommerce organization and Wyndham Hotels as a whole.

After graduating from Kellogg with an MBA in Decision Sciences, Marketing, Finance and Strategy, Jonathan was hired by Sabre to release its first cruise booking tool and the cruise industry’s first API.  He then grew Sabre’s travel agency web booking engine group into a multi-million-dollar profit center.  

Travelocity hired him as Manager of Analytics for the Air line of business, where his team used site metrics to identify and correct user experience problems.  He then managed Travelocity’s A/B testing group, automating the testing process and quadrupling test throughput, resulting in $13M in incremental profits.  He then became its Director of Marketing Analysis, implementing ROI-based  channel spend monitoring and chairing the weekly Channel & LOB meetings in which Travelocity’s $100 million marketing budget was allocated and its tactics were tuned.

His current areas of focus include marketing channel attribution, social media data mining and the use of consumer data to improve personalization and retargeting.

Amy Labroo
Senior Director of Innovation
Wyndham Hotel Group
Amy has 11+ years’ experience in digital marketing and started off her career in publishing with Reed Business Information where she helped facilitate the setup of their online marketing activities specially focused on lead generation, eMail & SEO. She then moved to another publishing house, Tango Media, where she lead all aspects of audience development including SEM, social media and remarketing. She later joined Wyndham Hotel Group’s eCommerce team as the Global Director of SEO, running organic and local search.  Following,  Amy moved within Wyndham Worldwide into a new position as the Senior Director of eCommerce for Wyndham Vacation Rentals, where she lead all digital efforts including SEO, local search, paid media, user experience, affiliate, eMail marketing & analytics.  She’s now in her third role at Wyndham Worldwide, back at Wyndham Hotel Group as the Senior Director of Innovation. In this role she liaisons between business and IT to help identify innovation opportunities and create efficiencies through technology, in an effort to improve the experience for Wyndham’s guests, employees and hotel owners.

Amy holds a BA in English and an MBA in Management from Rutgers University. She enjoys spending time with her husband, family, friends and her dog Lady, in addition to watching The Golden Girls.

Carmen Malangone
Director, Data Strategy and Finance
Wyndham Hotel Group
Richard Mastriani
Director, SEO
Wyndham Hotel Group
Eoin Furlong
Senior Director, Revenue Management, Analysis & Support
Hilton Worldwide
Eoin currently directs multiple teams based in the Americas, EMEA and APAC regions for Hilton Worldwide providing hotel distribution, front office and new hotel support, producing property and aggregate-level analytics and driving distribution technology development across ten global brands. Previously worked at hotel-level for Doubletree Hotels, Promus Hotels and Hilton Hotels in management positions within Front Office, Food & Beverage and Business Travel Sales, experience which was leveraged to create one of the first 3rd party online teams within the travel industry.
Francisco Trejo
Senior Director, eCommerce
Hilton Worldwide
Pritesh Gandhi
Director, Digital Platforms
Air Canada
A senior leader with 15+ years of experience in both digital and traditional marketing integrating strategies in demanding and fast-paced environments for multiple consumer brands, target audiences, channels and customer contact points. A dedicated and disciplined thinker who has the ability to create performance driven campaigns and create brand centric experiences that leverage content and technology. Pritesh has a proven track record of improving the effectiveness and efficiency of sales and marketing to increase revenue and decrease costs. 
Strengths include leadership, innovation, strategic planning and execution, superior communication skills, and a drive for results.
Pritesh’s past accomplishments include leading ATI’s (acquired by AMD) e-commerce site with revenues of over $25MM US dollars annually with a 95% customer satisfaction index. Recently, he led a team of 50+ to redesign BMO Bank of Montreal’s website to a leading-edge financial website which was rated in the Top 3 by Forrester Rankings. He is currently working for Air Canada and responsible for digital platforms including mobile and kiosk.
An interesting fact is that Pritesh has worked behind the scenes on So You Think You Can Dance Canada.

Brooke Brooks
Lead Information Architect
Southwest Airlines
Since 2000, Brooke has been designing great user experiences for various software applications and the web.  The last 10 years have been in the digital travel space, working for Hotels.com, Travelocity and Southwest Airlines.  

Brooke is currently the Lead Information Architect for Southwest Airlines.  Her team provides usability counsel and technical artifacts to a variety of internal customers, including technology, marketing and ground operations.

Travelocity presented a number of large projects for Brooke, including site redesign, SEO, UI component library and accessibility compliance.

At Hotels.com, Brooke played a role in a site redesign, architected a low fare calendar touted as “best in industry” and as part of a skunkworks team, helped architect the first ever travel app in the iTunes store.

In between architecting better user experiences, Brooke stays busy with twin teens, car shows, cooking competitions and lots of travel.

James Zito
Executive Vice President & Chief Revenue Officer
Chelsea Hotels
James Zito (Jim) is the Executive Vice President / Chief Revenue Office of Chelsea Hotels where he oversees Sales & Marketing, Revenue Management, Reservations and Information Technology. 

Prior to Chelsea Hotels he spent six years at Morgans Hotel Group as Vice President Digital Marketing for where he lead teams producing award winning digital, social and guest facing technology initiatives.  

He began his career with Denihan Hospitality where he lead development of leading edge, award winning CRM and digital initiatives and programs.

His current focus has been building the Chelsea Hotels brand and corporate infrastructure and working on numerous development and construction projects including the restoration of the famed Hotel Chelsea in New York City.

Leah Smith
Director of Sales
Whole Journeys, A Whole Foods Market Company
Leah has enjoyed 10 years as a travel professional, establishing an expertise in consumer behavior of US-based travelers, ages 40-65. Beginning her career as a frontline Travel Agent for Coastline Travel, Leah achieved $2 million in luxury sales after one year, becoming a top agent at Coastline and within Virtuoso. After moving into the role of Director of Sales, Leah managed the agency’s transformation from a cruise-centric agency selling a variety of luxury to selling land-based vacations at 25% - 60% higher profits. Leah is the founder of www.TafariTravel.com, a BtoC travel company that capitalizes on online lead generation and land-based travel to emerging markets, as well as the founder and lead consultant for Powered by Tafari, a BtoB agency that oversees US-based operations and business development for key partners such as Whole Foods Market.
Lillibeth C. Bishop
Senior Director, Marketing & Public Relations – North America
Air China
Lillibeth Canet Bishop is Air China’s Senior Director, Marketing & Public Relations for North America.  Bishop is also the President/CEO of Bishop International Group, a marketing, PR and advertising company based in Los Angeles.  Bishop is a multi-awarded marketing & PR professional.  In 2009, Bishop was honored for being one of the “Top 25 Most Extraordinary Minds in Sales & Marketing” by the prestigious Hospitality Sales & Marketing Association International (HSMAI). In 2012, she was a panel speaker on trade day of the Los Angeles Times Travel Show.  She received two Telly Awards and a Magellan Award (silver) for Best Marketing Campaign from a destination when she was the Publicity & Promotions Manager for the Hong Kong Tourism Board.
Chris Amenechi
Vice President, Revenue Management
Porter Airlines
Chris Amenechi is currently the VP of Revenue Management for Porter Airlines. In this role he is charged with driving significant improvements in enterprise revenue via new ancillary and digital streams and optimizing the current base. Chris is also the former Vice President eCommerce, Merchandising, and Distribution for United, the world’s leading airline. He was responsible for leading, developing, and managing United’s eCommerce platforms, distribution strategy, Merchandizing strategy, direct to consumer business, and ancillary revenue business. Amenechi started his airline career with Continental in 1993 as a Senior Analyst in the Domestic Revenue Management group and held various positions of increasing authority. His former positions include Director of Pricing and Revenue Management of Continental Micronesia, Director of Asia-Pacific Pricing and Revenue Management and Reservations, and Managing Director of Asia–Pacific/Latin Pricing and Revenue Management. He led the efforts to introduce Africa to the Continental map as the Managing Director of Nigeria/Africa based in Lagos and returned to Houston to focus on International eCommerce and Distribution. He went on to establish and lead the Merchandising and eCommerce practice at Continental. Prior to joining Continental, Amenechi was a Lecturer with Embry-Riddle Aeronautical University in Daytona Beach, Florida.
He has a B.Sc in Aeronautical Engineering and an MBA specializing in Aviation Management from Embry-Riddle Aeronautical University in Daytona Beach, Florida.
Chris speaks globally as an expert in customer centric revenue management, ecommerce, travel distribution transformation, customer engagement, and marketing intelligence. He is also an active angel investor/entrepreneur and board member of a few digital start-up entities spanning travel, education, government systems, entertainment, and hospitality.
Jeremy Althof
Manager, Direct Marketing
Hawaiian Airlines
Kristine Potter
Vice President, Marketing & E-Commerce
Apple Vacations
Kris Potter joined Apple Vacations in January 2005 as Vice President of Marketing and ECommerce, where she led both strategic and tactical marketing, as well as corporate communication initiatives.

As a result of recent company acquisitions, the breadth of Kris’ leadership has expanded – now focusing on ecommerce product, digital and creative strategies for all of ALG’s leading vacation brands: Apple Vacations, American Express Vacations and Travel Impressions. In her new role, Kris is responsible for:
* Providing vision; inspiring innovative and collaborative thinking; motivating and leading a 50+ team responsible for UI experience, customer acquisition and brand development. 
* Strategic design, development and delivery of user friendly, intuitive & highly relevant experiences across all B2C and B2B channels, including web design & development, UX, A/B & multivariate testing, project scoping and web analytics.
* Heavy utilization of data intelligence to improve online and offline conversions; deliver relevancy to customers based on profile, past purchases and website behavior; and optimize ROI. 
* Leading cross-channel innovation, online & email marketing, SEM, customer loyalty, merchandising & content curation.
* Inspire brand confidence via the delivery of a consistent visual voice across all customer touch points.  The in-house creative team serves as full-service agency responsible for the delivery on fully integrated media campaigns, including broadcast, print, and digital components.
Kris began her marketing career 25 years ago at Liz Claiborne, Inc. in New York City, and has held Senior Management/General Manager positions with another major tour operator prior to joining Apple Vacations. 

Jennifer Abboud-Smith
Director, Digital Strategy
Apple Leisure Group
With over 14 years of experience in eCommerce, Marketing and Digital Strategy, Jen Abboud-Smith recently joined Apple Leisure Group as Director of Digital Strategy. Jen’s rich background in site optimization, digital marketing, merchandising, and analytics stems from experience in Higher Education, Retail and now the Travel industry. Recently, Jen was responsible for developing a segmentation and personalization roadmap with a large multi-channel retailer, which involved identifying the stages of evolution that most organizations go through in developing a personalized customer experience, as well as an assessment of the technical ecosystem needed to support enterprise-level cross-channel personalization.


As Director of Digital Strategy with Apple Leisure Group, Jen leads the teams responsible for Customer Acquisition, Engagement and Retention, across the Customer Experience Journey: Acquisition through Digital Marketing and Media Buying, Engagement through Digital Merchandising and Content, and Retention/Loyalty through Email Marketing. Additionally, Jen’s responsibilities include the Digital Analytics team, which enables the Digital Strategy group to effectively identify high performing partnerships and campaigns, as well as optimize toward the most successful and relevant messaging and vehicles for customers.
Matt Laessig
Vice President & GM
Matt Laessig is General Manager of BedandBreakfast.com, and leads his team driven by the Mission of being the best global marketer and distributor of B&Bs and Inns.  Having owned and operated a 14-room Bed & Breakfast in Santa Fe for five years with his wife, Matt knows what it’s like to be an innkeeper and is incredibly passionate about the vision of BedandBreakfast.com to be the world’s driving force behind the growth and popularity of B&Bs and Inns.  With a goal of helping travelers to discover and enjoy the diversity, richness, and character of the world’s B&Bs, BedandBreakfast.com is committed to generating and distributing inspirational content that brings to life for travelers our amazing category.

In addition to his experience in the B&B industry, Matt is a 15 year veteran of e-commerce, including previously having served as VP of Business Development for Bazaarvoice, the world’s leading software platform managing Ratings & Reviews programs for consumer-centric companies like Walmart, Microsoft, Expedia, and Starwood Hotels.  Matt has an MBA from the Wharton School of Business, and received his undergrad at the University of Wisconsin in History and English.  Matt has three young sons at home which keep him very busy, and is a five-time competitor on NBC’s American Ninja Warrior, the world’s toughest obstacle course competition.

Michael Weiss
Director, Online Retail, Global Operations
As a seasoned professional in eCommerce, marketing and product management, Michael has created unique business opportunities and has driven profitability within several industries, including hospitality, health & wellness, software and retail.

Most recently, Michael serves as Director of Online Retail for Marriott International.  For the past three years, Michael’s effective marketing and business relationships have been primary contributors to the significant growth in program revenues.  His responsibilities include managing vendors, designing online marketing campaigns, maintaining the promotional strategy and building external and internal partnerships.

Previously, Michael served as Director for MGM Resorts International’s Online Marketing Group.  Michael managed the company’s domestic online marketing campaigns for its world-class hotels including Bellagio, Mirage, ARIA, MGM Grand and others.  Michael's creative leadership, utilizing display marketing, SEM, SEO, social media, strategic partnerships and ecommerce, produced over $100 million dollars in annual revenue.

Prior to working for MGM Resorts International, Michael developed online marketing strategies for Internet startups such as eDiets and Barpoint.com, and leading companies such as Office Depot and Electronic Data Systems.

Michael has participated in several interactive marketing associations and currently sits on the board of the Ataway Exchange and The Digital Travel Summit- a leading conference focusing on digital strategies and tactics for travel professionals. He has spoken at industry conferences such as eTail East and eTail Brasil on various ecommerce topics.

Michael has a B.S. in computer engineering from the University of Florida and a M.B.A. in international business from the University of Miami.
Ian Ramcheran
Director, IT Business Partnership & Planning
Mark Bloxham
Managing Director
James Villa Holidays
Mark Bloxham started overseas at an early age, and quickly moved through the ranks to become the UK based Overseas Manager for JMC (The Tour Operator Brand for Thomas Cook) Controlling over 1700 overseas staff and 1200 airline crew.

To further his career he re-qualified through the Chartered Institute of Marketing, a career move that he has never looked back from.

Leaving the Travel industry in 2001, mark joined the world’s largest recruitment company Adecco as Marketing Director UK and spent five years working in the UK, US and Switzerland, culminating in a global Brand Directors role.

With International experience, he joined the Washington post Group, and worked for a period of time between the UK / US rebranding the UK training organization, during one of the largest transitions as the Washington Post group evolved into being primarily an education brand.

Mark returned to the UK, and a return to the Leisure industry, joining (DMGT) the Daily Mail group to manage the travel brand marketing. His main successes came from the rebirth of a historic UK travel aggregator, into a complete digital media site, and the eventual MBO from the parent organization.

Mark joined James Villas a part of the Wyndham Vacation Rentals company in June 2013 as Marketing Director, supporting a period of dynamic strategic change within the organization. He led the creative change of the brand and sister company Villas4You culminating in a second record breaking year for the organization.

Promoted to Managing Director in 2014, Mark leads a team of a 140 staff and a company with aggressive growth strategies.

Mark Deyer
Director, Digital Performance
Choice Hotels International
Mark is the Director Digital Performance for Choice Hotels International.  His team is an organizational resource for hoteliers and franchisees to measure, optimize, and improve their digital presence.  

After graduating from Oakland University, Mark joined Ideas Collide Marketing Communications, a full service digital agency, where he spent several years supporting various hospitality brands in an agency role.  He developed extensive experience running brand social media efforts and innovative in-lobby engagement technologies. 

Choice Hotels International hired him as the Director of Digital Performance.  In this role, he built a program and team of analysts that work one-on-one with hoteliers to focus on areas of digital measurement and optimization.  With this team, he is able to move the needle on brand efforts at the individual property level via accelerated paid/organic search, engagement efforts, and social media.

Jason Antony
Director of Corporate Marketing
TRI Pointe Group

JasonAntony has over a decade of online experience in consumer products,entertainment, and hospitality verticals. He formerly was the Assistant VicePresident of Digital Engagement at Viceroy Hotel Group where he was responsiblefor managing all digital marketing, the development of new websites, contentmanagement systems, social media strategy and CRM communication strategies. Asan expert in luxury and life-style marketing he recently dove into a new careerand vertical in the real-estate industry as the Director of Corporate Marketingfor TRI Pointe Group.

Edward Perry
Head of Partnerships, Americas
HRS - The Hotel Portal
Edward Perry, MBA is a Senior Director at Worldhotels. In his position, he works with customers to maximize their business potential through areas of such as e-commerce, social media and revenue optimization.

Edward is a Secretary on the Board of the Hotel Electronic Distribution Network Association (HEDNA). He pens EyeforTravel’s Social Media and Marketing column. Edward is also the Co-Chair of Online Revealed, Canada’s largest digital marketing and social media conference. 

Edward has spoken at industry conferences around the globe, including EyeforTravel, STR Global, and Federated Press. His sessions also included speakerships at New York University Stern School of Business and University of Southern California (USA), Universitat de Catalunya (Spain), George Brown College and Ryerson University (Canada), among others. He’s also appeared as a social media expert in CNN Asia.

Edward holds an MBA in Global Business Management from the University of Phoenix and a double Baccalaureate in German and International Relations from Schiller International University in Heidelberg, Germany and Madrid, Spain.  

Lynn Bruni
Vice President, Marketing Communications
San Francisco Travel
As Vice President, Marketing Communications for San Francisco Travel, Lynn Bruni oversees the creative services, domestic media relations, web development, advertising and promotions, and content and social marketing teams for the organization. She is responsible for the development of marketing programs and strategic partnerships to increase overnight travel to San Francisco and provide meaningful marketing opportunities for SF Travel partners. In 2011, Lynn lead the development of San Francisco's 49 Hours of SF consumer campaign, which received U.S. Travel’s 2012 Destiny Award for Full Marketing Campaign, the DMO industry’s highest honor. Lynn has more than 15 years of marketing industry experience, with an extensive background in advertising, media planning, branding and strategy. Passionate about travel, Lynn has visited more than 40 countries and counting, and is working on checking off all 50 states when she can find a dog-sitter.
Andrew Wilson
Senior Vice President & General Manager, Atlanta.net
Atlanta Convention & Visitors Bureau

Andrew Wilson, executive vice president and chief marketing officer, atlanta.net, guides all online and offline marketing initiatives of Atlanta Convention & Visitors Bureau (ACVB). Wilson has been with the organization since January 2009.

In his position, Wilson works with bureau members and the city's key organizations to integrate content and grow Atlanta's official destination presence. In addition, he is charged with expanding ecommerce initiatives and increasing advertising revenue for ACVB.
Wilson began his career at consumer marketing giant, Procter & Gamble, where he spent more than a decade managing product development based on consumer insights. Following, he held leadership positions in business development, marketing, corporate branding and product positioning with companies such as Cap Gemini and Alliance Consulting. Wilson has also served as a consultant for CibaVision Corporation.
He later took the role of chief operating officer for Brand Atlanta, a not-for-profit city-led initiative to develop and promote a singular brand identity for Atlanta. Five years later, Wilson transitioned his destination marketing experience to his current role at ACVB. Wilson serves on the board of directors for 7 Stages Theatre and not-for-profit organization #weloveatl.
A resident of Atlanta since 2002, he has also lived and worked on four continents which has given him a broad perspective to critically evaluate the destination product. Wilson holds a Bachelor of Science degree in chemical engineering from the University of Cape Town in South Africa and has dual citizenship in the United States and the United Kingdom.

Ana Brant
Director, Global Guest Experience & Innovation
Dorchester Collection
As the director of global guest experience and innovation for the London-based Dorchester Collection, Ms. Brant is responsible to ensure guest and employee experience is aligned with Dorchester Collection’s brand promise ‘Iconic Hotels in Iconic Places’.
Ms. Brant has worked with Dorchester Collection since June 2010, serving first as the quality and productivity manager for The New York Palace to then become area director of quality and productivity for The Beverly Hills Hotel and Hotel Bel-Air; playing a key role during the reopening of Hotel Bel-Air. For the last couple of years, Ana has held the role of director of organisational performance, working alongside each property to ensure operational implementation of all targeted goals.
Prior to joining Dorchester Collection, Ms. Brant began her career with The Ritz-Carlton Hotel Company, serving most recently as area quality analyst at the company’s corporate office from 2009 to mid-2010. Other positions included guest relations and quality manager, and market research analyst, at The Ritz-Carlton, Boston, from 2005 to 2009.
A native of Croatia, Ms. Brant earned both a Bachelor’s of Science Degree/Hotel and Resort Management, and a Master’s of Science Degree/Service Leadership and Innovation, from the Rochester Institute of Technology. She also perused a professional development certification in Strategic Leadership from Cornell University. Ms. Brant application of a four step innovation framework has been published in the American Society of Quality (Systematic Approach for Making Innovation a Core Competency, 2009), and has been taped for speaking engagements at Harvard University Graduate School and the Malcolm Baldrige Awards Recipient Conference. She was also a key speaker at the 2014 Cornell Hospitality Research Summit.
Dorchester Collection is a portfolio of the world’s most foremost luxury hotels in Europe and the United States, each of which reflects the distinctive culture of its destination. By applying its unrivalled experience and capability in owning and operating some of the greatest individual hotels, the company’s mission is to develop an impeccable group of the finest landmark hotels through acquisition as well as management of wholly-owned and part-owned hotels, and to enter into management agreements.
The current portfolio includes the following hotels (in order of them joining the group): The Dorchester, London; The Beverly Hills Hotel, Beverly Hills; Le Meurice, Paris; Hôtel Plaza Athénée, Paris, Hotel Principe di Savoia, Milan; Hotel Bel-Air, Los Angeles; Coworth Park, Ascot, UK; 45 Park Lane, London; Le Richemond, Geneva and Hotel Eden, Rome.
Edward Mady
Regional Director of West Coast USA and General Manager
The Beverly Hills Hotel And Bungalows
Named general manager of The Beverly Hills Hotel in 2011, acclaimed hotelier Edward A. Mady is responsible for all operations of the iconic 210-room Beverly Hills Hotel – a Dorchester Collection property. Mady is also regional director, USA for Dorchester Collection, overseeing Southern California’s Hotel Bel-Air as well as The Beverly Hills Hotel. Mady has worked with Dorchester Collection since June 2009, serving as general manager of The New York Palace.

Prior to joining Dorchester Collection, Ed Mady spent two decades with The Ritz-Carlton Hotel Company, serving most prominently as vice president and area general manager, overseeing five Ritz-Carlton hotels and playing a pivotal role in the company’s unprecedented capture of two Malcolm Baldrige National Quality Awards – a first for the hospitality industry. He held other hotel and general manager positions with Ritz-Carlton properties in Atlanta, New York and San Francisco. Mady’s professional path has also encompassed high-profile leadership positions with Helmsley Hotels, Four Seasons Hotels and Resorts, and Fairmont Hotels and Resorts. His hospitality career began in 1974, when he was a night chef for Château Lake Louise in Alberta.

Widely recognized as a leader in the luxury hospitality industry, Ed Mady’s illustrious career has attracted industry and consumer recognition and national awards for his hospitality coaching strategies. His core competency strengths lie in the creation of organizational cultures of excellence and in the maximization of
demand for businesses’ products and services. He received the 2011 Hospitality Professional of the Year Award from the Food and Beverage Association; was tapped as a 2011 class speaker by Cornell University’s School of Hotel Administration; and he received the 2009 Gold Plate award for worldwide excellence in the hotel sector from the International Foodservice Manufacturers Association. He was also a nominee for the industry’s most prestigious award, 2013 Hotelier of the World, as presented by Hotels Magazine. A native of Windsor, Ontario, Mr. Mady graduated with honors from Saint Clair College in
Windsor with a concentration in hotel studies. As a recognized Alumnus of Distinction from the college, he delivered the 2013 keynote graduation speech for St. Clair’s College of Applied Arts and Technology. The same year, Mady was also nominated for Ontario, Canada’s Premier’s Awards of Excellence which
celebrates the outstanding contributions college graduates make to Ontario and throughout the world.
Debbie Johnsen
Director, Interactive Marketing
The Leading Hotels of the World
Debbie Johnsen is Director, Interactive Marketing for The Leading Hotels of the World. She began her career in Marketing and E-Commerce over twenty years ago, and has developed global, multi-channel campaigns on both the client and agency side. Her background includes Digital Marketing roles with Bertelsmann, Omnicom and Rail Europe Group, with industry experience spanning Travel & Hospitality, Retail and Entertainment.

Debbie is also Adjunct Faculty at N.Y.U., where she teaches Digital Marketing and E-Commerce in the SPS Integrated Marketing graduate program.
Leanna Carlson
Corporate Director of Electronic Marketing
Capella Hotel Group
Ali Bohra
Director of Product Marketing
As director of product marketing in the Media and Advertising group, Ali Bohra directs the team responsible for the strategy and innovation that support the growth of the big data behind the Adobe’s Marketing Cloud. Bohra has over a decade of experience working in high tech, where he has served in a variety of roles including positions within business operations, product management, strategy and product marketing. Previously Bohra held a leadership position at Interactive Corp (IAC) where he helped transform the companies advertising model and built successful synergies across the companies properties. Bohra earned a bachelor’s degree in political science from the University of California, Berkeley.
Jeff Montgomery
Senior Vice President, Project Delivery
As SVP of Project Delivery, John Montgomery is responsible for refining the company’s project management systems and processes to ensure customer satisfaction. In this role, John has also been tasked with helping Applause scale its capabilities to keep up with its expansive growth.
John has held senior positions in quality assurance, engineering, and operations at Openwave, Polycom, SPL WorldGroup and Oracle. At Oracle, John led a global Quality & Development team responsible for engineering productivity tools and test automation. He also developed and implemented test engineering methodologies for Vantive, PeopleSoft and JD Edwards. John earned his degree in International Business Management from Texas A&M University.

Allyson Barr
Vice President, Marketing
Allyson has 15 years' experience marketing SaaS-based technology to companies of all sizes across the globe. She previously held marketing leadership roles at Boston-based RAMP and LogMeIn. At Boxever, she is responsible for corporate marketing, demand generation, lead qualification, and inside sales.
Bill Guild
Vice President, Marketing
Bill is a product and marketing executive with experience marketing products and delivering marketing products. At ChoiceStream, he leads the marketing and in-house creative teams. Bill started his marketing career managing data mining products at Oracle. He followed the progression of addressable advertising by managing direct mail campaign management products at Amdocs, mobile display advertising products at Aol/Advertising.com, and the mobile exchange products at Nexage. Bill joined ChoiceStream to realize the dream of measurable and optimized one-to-one advertising through the combination of picking who to target and picking what to show them.

Bill has a BA in Mathematics and Fine Art from Colorado College and a CAS in Software Engineering from Harvard. He enjoys skiing, and once worked as a Vail Ski Instructor.
Jim Price
Vice President, Sales - Travel Industry
Jim has over 20 years’ experience in the travel industry, the last 15 dedicated to the online market at the intersection of travel and media.  Prior to joining Criteo, Jim worked for world-class travel brands including Kayak.com and Carlson Wagonlit Travel. His include clients venerable travel companies including Expedia, TripAdvisor, Priceline, Marriott, Starwood, Lufthansa, and Avis/Budget.
Jeremy Davis
Vice President, Strategy
Fitzgerald & Co.
Jeremy oversees consumer insights, brand strategy and creative planning at Fitzgerald & Company. He has experience leading global brands such as Coke, Microsoft, Nestle and Jose Cuervo, with a special emphasis on helping brands connect with millennial consumers in addition to general market. Before Fitzgerald & Company, Jeremy established the strategy department at MRY in an attempt to help his clients build relationships with millennial consumers through social media, digital and WOM marketing. Currently living in Atlanta, GA, Jeremy is a graduate of Yale University.
Evan Levy
Chief Digital Officer
Fitzgerald & Co.
Evan has a long history of building brands from all angles with Fitzgerald & CO, where he started his career in 1996 as an Assistant Account Executive. He went on to serve in a variety of Account Management roles before making a turn toward Creative, where he thrived for over a decade, rising to Group Creative Director. During his creative run, he laid the groundwork for Fitzgerald & CO’s digital growth, creating and leading digital creative development, hiring and production. This unique blend of experiences made Evan the perfect choice for the agency’s first Chief Digital Officer, overseeing digital strategy integration, social media and creative development.

Evan’s experience includes brands such as Coca-Cola, Sony Mobile, Aruba Tourism, IHG, and Navy Federal Credit Union. Evan is a two-time graduate of Northwestern University— earning both his undergraduate degree and Kellogg MBA in Evanston.

Bob Dufour
Bob Dufour is the President of Fusion, a unique marketing and technology pioneer serving customers in 42 countries. Prior to Fusion, Bob was the President of Allianz Global Assistance Interactive Company, the subsidiary of Allianz Global Assistance USA responsible for the creation and development of Fusion’s functionality – a solution using real-time analytics and merchandising to personalize insurance products. After much success, Allianz chose to spin off Fusion in 2012 and extend its patented, high performance technology platform and capabilities into a broader range of products and global markets.

Bob has extensive experience in sales and marketing while leveraging his background in finance, psychology and statistics to create solutions that meet the demanding requirements of partners and customers. Prior to joining AGA Interactive Company, Bob served for five years as Vice President and head of marketing for specialty insurer, Markel Corporation. He was also President of Affinion Loyalty Group for five years where he developed innovative loyalty solutions for travel and financial industry clients. Bob served as Senior Vice President of new product development for the Connecticut-based firm, Affinion – a direct marketing firm specializing in co-branded programs for financial institutions. He has also held sales and marketing positions with major banks and financial institutions.

Bob attended a Ph.D. program in Industrial Psychology at the University of Tennessee. He also holds an M.S. in Finance from Virginia Commonwealth University where he received the Dean’s Scholar Award. Bob graduated summa cum laude with a B.S. degree in business, biology and psychology from Western Michigan University.

Derek Kuhl
Vice President of Advertising Sales and Service
Intent Media
Derek is Vice President of Advertising Sales and Service for Intent Media. In this role, Derek is charged with leading the team responsible for the success of the world’s largest travel advertisers – including travel suppliers, online travel agencies and metasearch sites – with Intent Media’s advertising products. Prior to Intent Media, Derek spent five years at Google, most recently as Head of Agency Relations for Omnicom and Publicis. He entered the online media space in 1999 as the Vice President of Sales and Marketing at SmartBrief, a B2B e-newsletter publisher. Derek began his career at The Advisory Board Company and earned his BA from Williams College.
Marc Barach
Marc leads Jumio’s worldwide marketing efforts and brings over 20 years of marketing innovation and operational experience in emerging technologies and the financial sector to Jumio. Previously, he served as CEO of mobile applications company Emotive, CMO of enterprise search SaaS pioneer Marin Software and CMO of Ingenio, where he sparked creation of pay-per-call technology; a multi-billion dollar adtech product which lead to Ingenio’s acquisition by AT&T in 2007. As CMO of online insurance first mover InsWeb, Marc drove revenue which enabled the company to raise $100 million in its IPO. Additionally, Marc has held executive-level marketing posts at a number of financial institutions including Charles Schwab and First Nationwide Bank. A frequent speaker at prestigious conferences worldwide, Marc has been widely quoted in national and business press.
Andrew Hoeberichts
Senior Vice President, Travel, Media & Entertainment Practice
Andrew is responsible for the strategic development of Merkle’s Travel, Media & Entertainment practice, as well as articulating how Merkle’s unique blend of data, analytic and technical expertise enables clients to address today’s marketing challenges.

A seasoned executive with more than 20 years of integrated marketing experience, Andrew has worked with a broad spectrum of TM&E clients including: Marriott, Kimpton, Loews Hotels, Virgin America, Sony Computer Entertainment America (SCEA), Group RCI, Dish Network and Rodale Inc. Prior to joining Merkle in 2014, Andrew was the SVP, Managing Director of Carat San Francisco, one of the world’s leading media agencies and part of the Dentsu global agency network. In this role he was responsible for the delivery of strategic account services, in addition to playing a leadership role in the evolution of Aegis Media’s digital media trading desk, emerging programmatic video, and mobile capabilities. Prior to Carat, Andrew spent five years with Digitas Modem Media where he was Vice President, Director of Strategy.

Andrew holds a BS in Statistics with a concentration in Economics from the University of Vermont and lives in the San Francisco Bay Area.

John Padwick
Vice President & Client Partner, Travel
John is a seasoned Travel Industry executive with 15 years global experience in integrated brand marketing and technology systems. His background includes building and managing integrated brand marketing teams and initiatives across the travel industry. He's been responsible for developing digital platforms (including CRM and loyalty programs) for major global travel brands, including: Hilton Hotels, Marriott Hotels & Resorts, and Wyndham Hotels & Resorts. He brings a unique blend of industry knowledge regarding pertinent KPIs, CRM, and modern consumer new media consumption patterns. Immediately prior to joining Merkle, John's role centered on delivering CRM consulting, integrated marketing, and marketing automation solutions.

At Merkle, John spearheads the growth efforts for Merkle's specialty Travel practice. The practice provides expertise in bringing innovative data, analytic, and technical marketing solutions to top travel and hospitality clients. He is passionate about helping Merkle industry partners understand and leverage our customer-centric approach, delivering targeted experiences to customers and prospects across online and offline media.

John holds both an M.B.A. in Marketing, as well as an M.P.A, from the University of Texas at Austin.

Matt Naeger
Executive Vice President, Digital Strategy
Matt joined the Merkle team nearly four years ago through the acquisition of IMPAQT, a leading online marketing agency that he helped found and build. Matt brings nearly 20 years of experience in direct marketing and advertising industries, both online and offline, to his role at Merkle. As Executive Vice President of Digital Strategy, Matt is responsible for developing a team of digital experts that help clients identify new ways to utilize data to drive the decision making processes behind their online marketing programs and build better user experiences on the web. Matt has been instrumental in establishing Merkle as a recognized leader in the digital space by industry analysts such as Forrester research as well as the largest ad platforms on the internet. Having spoken on panels at virtually every major industry tradeshow, Matt is seen amongst his peers as a thought leader in Digital Strategy and a go-to resource.

Prior to joining Merkle, Matt was a founding member of the management team for IMPAQT where he held several roles including: Executive VP of Strategy, VP of Operations, and General Counsel.

Matt has a BS in Business and Political Science from the University of Pittsburgh and a JD from Duquesne University School of Law.

Norman Brauns
Norman Brauns is the founder and CEO of PACIFIC, a digital marketing agency based in San Diego, California. With more than 10 years of experience in search marketing, Norman has been the driving force behind hundreds of successful campaign implementations throughout his career. When he founded PACIFIC, he knew he wanted to kick up some dust in the industry and has grown a handful of beta customers into a robust roster of top-tier brands across the globe.

Prior to PACIFIC, Norman held various search marketing and development positions at Websense, Cenzic, and SEO Inc. Most recently, he served as GM for the digital advertising firm STEAK in Los Angeles. And even though he claims to be a shy violet, he is a frequent speaker and panelist at various industry events.

Charlie Calabrese
Vice President of Operations
Performance Horizon
Jim Robinson
Vice President of Sales
Performance Horizon Group
Jim Robinson is Vice President of Sales for Performance Horizon Group, a leading global performance marketing platform for online travel advertisers.  In his role, Jim is responsible for all new advertiser initiatives throughout the U.S. and the Americas.  

Jim was formerly Head of Sales and Operations at Google, where he oversaw new advertiser sales and account management teams for the Google Affiliate Network.  Jim came over to Google as part of the company’s DoubleClick acquisition where he served as Director of Sales for the affiliate and search marketing businesses.   Prior to that, he was at Microsoft’s MSN division, responsible for selling digital ad solutions to major U.S. retailers.  Jim earned his BA in Economics from Northwestern University.

Graham Cooke
CEO & Co-Founder
Graham has been working with web technology since 1995, designing and building websites with emergent technology. Prior to founding Qubit, he spent 5 years working at Google. His most recent role there was as global leader on Google’s strategy for conversion rate improvement. This involved working with Google’s largest and smallest customers to improve their online conversion rates as well as developing the Google Conversion Professional program. Graham has also worked extensively with Product Management and Engineering teams to deliver tools to build more effective marketing solutions with the AdWords auction system as well as management of campaigns with millions of keywords. Prior to Google Graham ran his own technology company delivering Internet Protocol television systems to the advertising industry.
Dianna Koltz
VP, Sales and Services
Having been publicly acknowledged by Direct Marketing News as a “30 under 30” for her ability to lead and transform growing teams, Dianna is fiercely committed toproviding measurable results for clients. Before joining Rivet, Dianna held the role of VP of Client Services at Marketvine by Dell, where she was awarded the Dell Gold Award for her leadership. She has also held executive and strategic roles at startups and public companies including Bazaarvoice, Adperio, and Meredith Corporation. She formerly served on the Board of Directors of the Online Trust Alliance, and has spoken at numerous industry events. Dianna currently serves on the Advisory Council for the Akins New Tech Academy in Austin, Texas, and is the co-founder of the ATX Customer Success Management Professionals organization. She earned her BA in News-Internet from Drake University. 
Parag Vohra
GM of Hotels
Parag has been involved in the hotel industry and digital media space for 14 years. His in-depth knowledge of the online travel space makes him an industry expert in hotel revenue management and digital marketing.

Before joining Sojern, he spent five years at Wyndham International and three years at Marriott International, learning the hotel space inside and out. He then served Director positions at Yahoo!, Travelzoo, and TripAdvisor.

Parag has a B.A. in English Literature, an M.S. in Hospitality, and an MBA in Information Systems and Marketing from Bentley University.

Dave Frankland
Chief Strategy Officer
Dave Frankland leads corporate strategy for StrongView, developing and evangelizing the firm's contextual marketing vision to the marketplace and aligning internal resources to make it successful.
David Elliott
Senior Director, Loyalty and Mobile
David Elliott is the Senior Director of Loyalty and Mobile for Switchfly, responsible for the strategic vision, maintenance and implementation of related products. David is a member of the original Switchfly startup team, and has been with the company since 2004. Prior to Switchfly, David led and managed vendor and customer reporting for STA Travel. He earned his Bachelor of Arts degree in Economics at UCLA. When he’s not developing new strategies and products at Switchfly and jet-setting around the world collaborating with clients, David can be found refining his Muay Thai and boxing skills in the San Francisco Bay Area. Contact David at delliott@switchfly.com.
Chris Walsh
Chris Walsh is one of the founders of TMM Data.  With a background in marketing strategy and analytics, and marketing strategy he helps drive the day-to-day business and sales strategies at TMM Data.  His experience spans a range of start-ups as well as large organizations such as the Houston Chronicle, Alliance Health Networks, and Penn State University. Chris currently resides in Salt Lake City, Utah with his wife and two children.
Charlie Osmond
Chief Tease
Charlie founded Triptease to add a touch of joy to hotel booking. Triptease builds digital tools that help hotels build stronger relationships with guests and increase direct bookings.

Charlie was named Young Entrepreneur of the Year by Esquire Magazine and was profiled in Seth Godin's most recent book, Icarus Deception. He is a member of YPO Mayfair, a Companion of CMI and a Fellow of the British American Project. He is a Member of the British Airways Advisory Board.

Alyssa Meritt
Head of Strategic Consulting
Urban Airship
As Head of Strategic Consulting at Urban Airship, Alyssa leads a team of consultants that deliver tailored, digital marketing strategies to enterprise clients in order to increase mobile app engagement and grow business ROI. Strategy sessions use research, trends and data on markets, consumers and culture, to define app and messaging strategies and KPIs, and ultimately inspire clients to incorporate a profitable relationship-based mobile strategy into their core marketing mix. Alyssa’s client experience spans a diverse set of vertical industries, including brands such as The Times, Starwood, CBS, the NBA, NASCAR, Virgin Atlantic, Bank of America, BCBS, Dunkin’ Donuts, PayPal, Caesar’s Entertainment, Abercrombie + Fitch, Neiman Marcus, Novartis, Biogen, and Comcast. Prior to Urban Airship, Alyssa was Vice President Marketing at DigitasLBi She has over 15 years experience in creating innovative mobile and web-based applications and user-centric digital experiences from roles at various advertising and digital media companies on the agency-side, client-side and as an entrepreneur.
Michael Wilson
Senior Director of Product Management
As Senior Director of Product Management at Webtrends and with 20 years' experience in enterprise software, behavioral targeting, customer experience optimization and conversion marketing, Michael Wilson sets the direction for Webtrends optimization and segmentation solutions. Prior to joining Webtrends, Michael worked with Vignette, RichRelevance, and TouchCommerce to build solutions that help organizations create better customer experiences that drive revenue and retention.
Jeremie Catez
Director of Revenue and E-Commerce
Novotel New York Times Square, Accor
Michael Bennett
Vice President, Marketing, Full Service & Lifestyle Division
White Lodging

Michael is responsible for growing group and leisure/transient revenue along with market share in both existing full service assets and forthcoming lifestyle/independent properties. As a part of this role he helps drive overall property revenue with a focus on F&B on-property spend, along with other ancillary revenue opportunities. Additionally, he works on strengthening the White Lodging employment brand and overall positioning to support rapid and continuous growth.

Junvi Ola
Chief Content Creator
Hospitality Content Studio
Junvi Ola is the industry's leading hotel and resort copywriter and content marketer. As the principal writer/editor at Hospitality Content Studio, she works with hotels and resorts, DMOs and CVBs, and other travel businesses to tell their stories to entice and engage travelers and meeting planners. She writes and edits for travel Websites, email marketing campaigns, blogs, brochures, press releases, and social media. Junvi has several years of destination marketing experience at the San Diego Tourism Authority, plus a decade of creating content for print, TV, radio and the Web. 
Chelsie McLaughlin
Manager, Reputation Management
Choice Hotels
Chelsie McLaughlin is the Operations Manager for the Reputation Management/Customer Relations Teams for Choice Hotels International. Chelsie has 10 years’ experience in the Hospitality and Customer Service Industries and has worked direction at hotels and at the corporate level. She has led teams in both Customer Service and Online/Social Media Management and is skilled in providing hiring, training, and operational support. Chelsie attended the University of North Dakota and Minot State University where she graduated with a degree in Public Relations, Advertising, and Mass Media. Chelsie started the Reputation Management Department for Choice Hotels and oversees the team responding directly to customers in social media forums as well as providing counseling to hotel management to ensure a higher level of customer service and retention in the ever-expanding online world. 
Rich Tucker
Social Media Manager
Travel Leaders Leisure Group
Since 2008, Rich’s social media marketing resume is field with many firsts from running the first ever Twitter Sweepstakes to winning the inaugural Shorty Award for the best Travel content on Twitter.  Rich has sold the most cruises via Twitter, built a Facebook audience of over 500,000 from 0, and trained 100s of Travel Agents on how to grow their business using social media.   Thanks to Social Media and blogging, Rich has been featured in Wall Street Journal, Forbes, NY Times, and many more publications
Octavio Soler Bach
European Sales Director
Trustly Group AB
Octavio joined the international fast-growing payment service provider Trustly in 2012 to lead it's development in the European market, specifically to continue developing the travel sector. Octavio has more than 15 years of experience as an entrepreneur, founder and CEO for various technology based companies. He is used to lead diverse development and acceleration projects within payments and Fintech. Octavio started his career at Coopers & Lybrand (currently PricewaterhouseCoopers) in it's Audit and Corporate Finance divisions