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Lillibeth C. Bishop

Senior Director, Marketing & Public Relations – North America
Air China

Lillibeth Canet Bishop is Air China’s Senior Director, Marketing & Public Relations for North America. Bishop is also the President/CEO of Bishop International Group, a marketing, PR and advertising company based in Los Angeles. Bishop is a multi-awarded marketing & PR professional. In 2009, Bishop was honored for being one of the “Top 25 Most Extraordinary Minds in Sales & Marketing” by the prestigious Hospitality Sales & Marketing Association International (HSMAI). In 2012, she was a panel speaker on trade day of the Los Angeles Times Travel Show. She received two Telly Awards and a Magellan Award (silver) for Best Marketing Campaign from a destination when she was the Publicity & Promotions Manager for the Hong Kong Tourism Board.

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Day One - Monday, April 27: The Customer Journey: Dreaming, Planning & Booking

Saturday, March 4th, 2017

13:50 Attracting China's Huge Base Of Leisure Travelers

China is the world’s largest source of outbound and inbound tourism, according to the World Tourism Organization. Chinese tourists are the highest per capita spenders no matter where they go. But attracting them is not easy. There is a great cultural divide that must be crossed. How does a marketer cross this divide? What are the challenges? How does one capture this huge market that’s driving tourism in key cities around the world? What social media channels should be utilized?

Lillibeth C. Bishop, Senior Director, Marketing & Public Relations - North America, Air China

14:10 Interactive Roundtables (Choose Two – One Hour In Duration)

Digital Travel Summit interactive roundtables will provide you with an opportunity to meet fellow digital marketers and e-commerce professionals who are facing the same challenges and discuss practical solutions. Attendees can take part in two roundtables during this hour.

1. Building Powerful Visuals And Tapping Travelers’ Photos & Videos To Promote Your Brand – Facilitated by Jeremy Althof, Manager, Direct Marketing, Hawaiian Airlines
2. Measuring The Success Of Your Local SEO Campaign & Adapting To The New World Of Pigeon – Facilitated by Amy Labroo, Senior Director of eCommerce, Online Marketing, Wyndham Vacation Rentals
3. Mobile Campaign Measurement – Facilitated by Michael Weiss, Director, Online Retail, Global Operations, Marriott
4. Building Successful Multichannel Campaigns - Facilitated by Devin Sung, Vice President, Digital Personalization, Marriott International
5. Cross-Platform Integration: How Can You Optimize The Customer Experience Across All Screens? – Facilitated by Anais Margitay, Director, Digital Marketing, ClubMed
6. Meeting Business Goals Through Social Advertising – Facilitated by Rich Tucker, Social Media Manager, Travel Leaders Leisure Group

7. The Maturation Of Meta-Search And What It Means For Your Business – Facilitated by Jason Antony, Assistant Vice President, Digital Engagement, Viceroy Hotel Group

8. Increasing Conversion & Driving Revenue Through Predictive Marketing – Facilitated by Allyson Barr , Vice President, Marketing, Boxever

9. The Next Chapter In Digital Advertising: Performance Is Everything - Facilitated by Jim Price, Vice President, Sales - Travel Industry, Criteo
10. Lost It All On Red? Win It Back With Customer Experience – Facilitated by Graham Cooke, CEO & Co-Founder, Qubit
11. Understanding User POV To Launch Great Mobile Apps - Facilitated by John Montgomery, SVP of Project Delivery, Applause