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Andrew Wilson

Senior Vice President & General Manager, Atlanta.net
Atlanta Convention & Visitors Bureau

Andrew Wilson, executive vice president and chief marketing officer, atlanta.net, guides all online and offline marketing initiatives of Atlanta Convention & Visitors Bureau (ACVB). Wilson has been with the organization since January 2009.

In his position, Wilson works with bureau members and the city's key organizations to integrate content and grow Atlanta's official destination presence. In addition, he is charged with expanding ecommerce initiatives and increasing advertising revenue for ACVB.

Wilson began his career at consumer marketing giant, Procter & Gamble, where he spent more than a decade managing product development based on consumer insights. Following, he held leadership positions in business development, marketing, corporate branding and product positioning with companies such as Cap Gemini and Alliance Consulting. Wilson has also served as a consultant for CibaVision Corporation.

He later took the role of chief operating officer for Brand Atlanta, a not-for-profit city-led initiative to develop and promote a singular brand identity for Atlanta. Five years later, Wilson transitioned his destination marketing experience to his current role at ACVB. Wilson serves on the board of directors for 7 Stages Theatre and not-for-profit organization #weloveatl.

A resident of Atlanta since 2002, he has also lived and worked on four continents which has given him a broad perspective to critically evaluate the destination product. Wilson holds a Bachelor of Science degree in chemical engineering from the University of Cape Town in South Africa and has dual citizenship in the United States and the United Kingdom.

Check out the incredible speaker line-up to see who will be joining Andrew.

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Day One - Monday, April 27: The Customer Journey: Dreaming, Planning & Booking

Saturday, March 4th, 2017

11:50 The Pitfalls And Challenges Of Responsive Design: Designing For Mobile First

Your visitors are using a multitude of different devices, ranging from phones to "phablets" to tablets and desktop PCs. Given this fact, it's important that your site adjusts gracefully and provides the best experience possible no matter what device you're using. The Atlanta Convention & Visitors Bureau has been working to advance responsive web design with a particular focus on designing for mobile first. If you're not providing a mobile-friendly experience for your customers they'll bounce off your website and head elsewhere. This presentation will address:

How responsive design is not always what it's cracked up to be
Utilizing Google Analytics traffic data to drive the strategy
Responsive design challenges for online marketers

Andrew Wilson, Senior Vice President & General Manager, Atlanta Convention & Visitors Bureau