Andrew Hoeberichts, Senior Vice President, Travel, Media & Entertainment Practice at Merkle
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Andrew Hoeberichts


Senior Vice President, Travel, Media & Entertainment Practice
Merkle

Check out the incredible speaker line-up to see who will be joining Andrew.

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Day Two - Tuesday, April 28: The Customer Journey: Preparation, Experience & Building Customer Loyalty

Tuesday, April 4th, 2017


08:55 Using Customer Information To Deliver A Better Experience And Increase Value

This session will cover how first party customer data is creating an opportunity for travel destinations to speak more directly and personally to their visitors. It will provide insight into what data is available, how you capture it and how you use it to create personalized conversations and experiences that drive bookings. The presentation will also include a review of the necessary technology components to enable your marketing program and a case study showing how others in the industry are increasing the return on their marketing dollars through more informed media driving to better experiences and increased conversions.