As director of product marketing in the Media and Advertising group, Ali Bohra directs the team responsible for the strategy and innovation that support the growth of the big data behind the Adobe’s Marketing Cloud. Bohra has over a decade of experience working in high tech, where he has served in a variety of roles including positions within business operations, product management, strategy and product marketing. Previously Bohra held a leadership position at Interactive Corp (IAC) where he helped transform the companies advertising model and built successful synergies across the companies properties. Bohra earned a bachelor’s degree in political science from the University of California, Berkeley.