Michael Weiss, Director, Online Retail, Global Operations at Marriott
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Michael Weiss


Director, Online Retail, Global Operations
Marriott

Check out the incredible speaker line-up to see who will be joining Michael.

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Day One - Monday, April 27: The Customer Journey: Dreaming, Planning & Booking

Saturday, March 4th, 2017


14:10 Interactive Roundtables (Choose Two – One Hour In Duration)

Digital Travel Summit interactive roundtables will provide you with an opportunity to meet fellow digital marketers and e-commerce professionals who are facing the same challenges and discuss practical solutions. Attendees can take part in two roundtables during this hour.

1. Building Powerful Visuals And Tapping Travelers’ Photos & Videos To Promote Your Brand – Facilitated by Jeremy Althof, Manager, Direct Marketing, Hawaiian Airlines
2. Measuring The Success Of Your Local SEO Campaign & Adapting To The New World Of Pigeon – Facilitated by Amy Labroo, Senior Director of eCommerce, Online Marketing, Wyndham Vacation Rentals
3. Mobile Campaign Measurement – Facilitated by Michael Weiss, Director, Online Retail, Global Operations, Marriott
4. Building Successful Multichannel Campaigns - Facilitated by Devin Sung, Vice President, Digital Personalization, Marriott International
5. Cross-Platform Integration: How Can You Optimize The Customer Experience Across All Screens? – Facilitated by Anais Margitay, Director, Digital Marketing, ClubMed
6. Meeting Business Goals Through Social Advertising – Facilitated by Rich Tucker, Social Media Manager, Travel Leaders Leisure Group
7. The Maturation Of Meta-Search And What It Means For Your Business – Facilitated by Jason Antony, Assistant Vice President, Digital Engagement, Viceroy Hotel Group
8. Increasing Conversion & Driving Revenue Through Predictive Marketing – Facilitated by Allyson Barr , Vice President, Marketing, Boxever
9. The Next Chapter In Digital Advertising: Performance Is Everything - Facilitated by Jim Price, Vice President, Sales - Travel Industry, Criteo
10. Lost It All On Red? Win It Back With Customer Experience – Facilitated by Graham Cooke, CEO & Co-Founder, Qubit
11. Understanding User POV To Launch Great Mobile Apps - Facilitated by John Montgomery, SVP of Project Delivery, Applause

Day Two - Tuesday, April 28: The Customer Journey: Preparation, Experience & Building Customer Loyalty

Tuesday, April 4th, 2017


13:50 Roundtables (Choose Two – One Hour In Duration)

1.Addressing Customers In The Midst Of Irregular Operations – Facilitated by Jeff Ulrich, Senior Manager, Emerging Technology, United Airlines
2. How Does Where You're Coming From Influence Where You're Going: The Role Of Geography And Analytics Reporting In Destination Travel - Facilitated by Norman Brauns, CEO, PACIFIC
3.Delivering For The Millennial-Generation Business Traveler: Fast And Free Wi-Fi, Grab And Go Food & Other Tailored Offerings – Facilitated by Devin Sung, Vice President, Digital Personalization, Marriott International
4.What Does The Future Connected Traveler Look Like? How Will Emerging Technologies Impact Service Delivery? – Facilitated by Jim Abramson, Vice President, Mobile/Digital Technology, Marriott International and Ian Ramcheran, Director, IT Business Partnership & Planning, Marriott International
5.Balancing In-House Capabilities With Solution Providers – What Are Your Core Competencies? – Facilitated by Steven Toy, Senior Vice President & General Manager, Fareportal Media Group
6.Beacons: Transforming The Travel Experience – Facilitated by Francisco Trejo, Senior Director, eCommerce, Hilton Worldwide
7.Optimize Your Path To Purchase: Understanding The Opportunity Of Ancillary Products In Digital Channels – Facilitated by Bob DuFour , President, Fusion
8.Using Customer Information To Deliver A Better Experience And Increase Value – Facilitated by Matt Naeger, Executive Vice President, Digital Strategy, Merkle
9.The Future of Digital Travel Marketing Is Contextual – Facilitated by Dave Frankland, Chief Strategy Officer, Strongview
10.Enhancing Website Accessibility – Facilitated by Brooke Brooks, Lead Information Architect, Southwest Airlines
11.How To Incorporate Programmatic Into Your Overall Marketing Program – Facilitated by Bill Guild, Vice President, Marketing, ChoiceStream
12. Optimizing The Booking Journey - Facilitated by Michael Wilson, Senior Director of Product Management, Webtrends
13. Data Means Nothing! Information Is Power! – Facilitated by Charlie Calabrese, Vice President of Operations, Performance Horizon
14. Maximizing Mobile Moments: Make It Easy, Make It Fun, Make It For Me - Facilitated by Alyssa Meritt, Head of Strategic Consulting, Urban Airship

Smartphones are the entertainment and helpmate of an on the go traveler. They are also 1:1 insights engines. This roundtable discussion will address how mobile is enhancing travel while providing a richer view into the interests and needs of travelers. Learn tips to start or accelerate your mobile program.