Lynn Bruni, Vice President, Marketing Communications at San Francisco Travel
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Lynn Bruni


Vice President, Marketing Communications
San Francisco Travel

Check out the incredible speaker line-up to see who will be joining Lynn.

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Day 3

Thursday, May 4th, 2017


13:45 Panel Session: Boosting Your Digital Marketing Spend: How Can You Lobby Internally For Additional Dollars And Use Partnerships To Expand Your Reach?

Whether you’re approaching the CMO, Finance or other members of the C-suite for additional resources, the discussion around expected ROI is critical. How can you most effectively make the case for more dollars? How can you leverage partnerships to go beyond the marketing budget you’ve been given and drive relevant traffic?