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Kristine Potter

Vice President, Marketing & E-Commerce
Apple Vacations

Kris Potter joined Apple Vacations in January 2005 as Vice President of Marketing and ECommerce, where she led both strategic and tactical marketing, as well as corporate communication initiatives.

As a result of recent company acquisitions, the breadth of Kris’ leadership has expanded – now focusing on ecommerce product, digital and creative strategies for all of ALG’s leading vacation brands: Apple Vacations, American Express Vacations and Travel Impressions. In her new role, Kris is responsible for:

* Providing vision; inspiring innovative and collaborative thinking; motivating and leading a 50+ team responsible for UI experience, customer acquisition and brand development.

* Strategic design, development and delivery of user friendly, intuitive & highly relevant experiences across all B2C and B2B channels, including web design & development, UX, A/B & multivariate testing, project scoping and web analytics.

* Heavy utilization of data intelligence to improve online and offline conversions; deliver relevancy to customers based on profile, past purchases and website behavior; and optimize ROI.

* Leading cross-channel innovation, online & email marketing, SEM, customer loyalty, merchandising & content curation.

* Inspire brand confidence via the delivery of a consistent visual voice across all customer touch points. The in-house creative team serves as full-service agency responsible for the delivery on fully integrated media campaigns, including broadcast, print, and digital components.

Kris began her marketing career 25 years ago at Liz Claiborne, Inc. in New York City, and has held Senior Management/General Manager positions with another major tour operator prior to joining Apple Vacations.

Check out the incredible speaker line-up to see who will be joining Kristine.

Download The Latest Agenda

Day One - Monday, April 27: The Customer Journey: Dreaming, Planning & Booking

Saturday, March 4th, 2017

11:30 Workshop: Cross-Channel Personalization

Attendees of this 40 minute workshop will be presented with a scenario where they're running a fictitious company that must develop personalization strategies designed to enhance user experience and drive engagement. Members of the audience will break up into groups which will be asked to present their strategic vision to the larger audience.

Kristine Potter, Vice President, eCommerce & Consumer Marketing, Apple Vacations
Jennifer Abboud-Smith, Senior Manager, Digital and Merchandising Strategy, Apple Leisure Group

Day 3

Thursday, May 4th, 2017

09:20 Review Of 2015 Benchmarking Survey Results With The Digital Travel Summit Advisory Board

For the first two days of this event benchmarking survey data is collected. On the final day of the program results are shared with the audience and fully analyzed by the Digital Travel Summit advisory board.

13:45 Panel Session: Boosting Your Digital Marketing Spend: How Can You Lobby Internally For Additional Dollars And Use Partnerships To Expand Your Reach?

Whether you’re approaching the CMO, Finance or other members of the C-suite for additional resources, the discussion around expected ROI is critical. How can you most effectively make the case for more dollars? How can you leverage partnerships to go beyond the marketing budget you’ve been given and drive relevant traffic?