Kate Rasmussen, Director, Strategic Partnerships at HotelTonight
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Kate Rasmussen


Director, Strategic Partnerships
HotelTonight

Check out the incredible speaker line-up to see who will be joining Kate.

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Day One - Monday, April 27: The Customer Journey: Dreaming, Planning & Booking

Saturday, March 4th, 2017


17:30 Panel Session: The Rise Of Mobile Booking

How are people booking travel after conducting research on a smartphone or tablet? Research suggests that the majority still book via a desktop computer, with mobile web sites, apps and booking by phone all trailing behind. Many consumers are still not willing to make large travel purchases with mobile devices. Will smartphones and tablets eventually become trusted devices for booking? How are travel brands monitoring the behavioral patterns of their customers and preparing for a shift?