Digital Travel 2015 (past event)
April 27 - 29, 2015
Contact Us: 1.888.482.6012
John Padwick
Vice President & Client Partner, Travel
Merkle
Check out the incredible speaker line-up to see who will be joining John.
Download The Latest AgendaDay Two - Tuesday, April 28: The Customer Journey: Preparation, Experience & Building Customer Loyalty
Tuesday, April 4th, 2017
08:55 Using Customer Information To Deliver A Better Experience And Increase Value
This session will cover how first party customer data is creating an opportunity for travel destinations to speak more directly and personally to their visitors. It will provide insight into what data is available, how you capture it and how you use it to create personalized conversations and experiences that drive bookings. The presentation will also include a review of the necessary technology components to enable your marketing program and a case study showing how others in the industry are increasing the return on their marketing dollars through more informed media driving to better experiences and increased conversions.