With over 14 years of experience in eCommerce, Marketing and Digital Strategy, Jen Abboud-Smith recently joined Apple Leisure Group as Director of Digital Strategy. Jen’s rich background in site optimization, digital marketing, merchandising, and analytics stems from experience in Higher Education, Retail and now the Travel industry. Recently, Jen was responsible for developing a segmentation and personalization roadmap with a large multi-channel retailer, which involved identifying the stages of evolution that most organizations go through in developing a personalized customer experience, as well as an assessment of the technical ecosystem needed to support enterprise-level cross-channel personalization.

 

As Director of Digital Strategy with Apple Leisure Group, Jen leads the teams responsible for Customer Acquisition, Engagement and Retention, across the Customer Experience Journey: Acquisition through Digital Marketing and Media Buying, Engagement through Digital Merchandising and Content, and Retention/Loyalty through Email Marketing. Additionally, Jen’s responsibilities include the Digital Analytics team, which enables the Digital Strategy group to effectively identify high performing partnerships and campaigns, as well as optimize toward the most successful and relevant messaging and vehicles for customers.