Dianna Koltz, VP, Sales and Services at Rivet
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Dianna Koltz


VP, Sales and Services
Rivet

Check out the incredible speaker line-up to see who will be joining Dianna.

Download The Latest Agenda

Day One - Monday, April 27: The Customer Journey: Dreaming, Planning & Booking

Saturday, March 4th, 2017


09:20 Panel Session: How Do You Craft A Strategy That Blends Earned, Owned, Curated And Sponsored Content?

In a brave new world where content is king, you have to develop a strategy that encompasses all
the different facets. This panel will share tips on:
  • Getting started: Conducting a content audit, developing a style guide, identifying key consumer interest points to inform content ideation, building an editorial calendar and distribution plan
  • Earned content: Capitalizing on social sharing, blogs about your offerings and aggregator sites
  • Curated content: Utilizing influencer marketing to tell your story
  • Effectively using sponsored content/native advertising
  • Measuring the ROI: Quantifying your content marketing efforts