Digital Travel 2015 (past event)
April 27 - 29, 2015
Contact Us: 1.888.482.6012
Derek Kuhl
Vice President of Advertising Sales and Service
Intent Media
Check out the incredible speaker line-up to see who will be joining Derek.
Download The Latest AgendaDay One - Monday, April 27: The Customer Journey: Dreaming, Planning & Booking
Saturday, March 4th, 2017
17:00 Panel Session: Evaluating Distribution Channels – OTAs, Metasearch And The Drive For Direct Bookings
While hotels and airlines attempt to drive more direct bookings, they also recognize the need to work with established OTA and metasearch partners. This panel discussion will address:
• Understanding the evolution of OTAs and metasearch and the cost structures associated with both• Establishing cost-of-acquisition thresholds
• Ensuring that you have the technology in place to effectively plug into distribution channels and share correct rates and inventory