Debbie Johnsen, Director, Interactive Marketing at The Leading Hotels of the World
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Debbie Johnsen


Director, Interactive Marketing
The Leading Hotels of the World

Check out the incredible speaker line-up to see who will be joining Debbie.

Download The Latest Agenda

Day One - Monday, April 27: The Customer Journey: Dreaming, Planning & Booking

Saturday, March 4th, 2017


15:50 Panel Session: Decision Verification – The Role Of Friends & Family And Review Sites During The Planning Process

You’ve been inspired and have decided on a destination. But how do you decide where you’re going to stay? What you’re going to do during the day? What’s the definition of a “can’t miss” activity in your destination of choice? Social networks, review sites, photos & videos are increasingly influential in determining traveler choices. Learn how you can stay on top of the action.

17:30 Panel Session: The Rise Of Mobile Booking

How are people booking travel after conducting research on a smartphone or tablet? Research suggests that the majority still book via a desktop computer, with mobile web sites, apps and booking by phone all trailing behind. Many consumers are still not willing to make large travel purchases with mobile devices. Will smartphones and tablets eventually become trusted devices for booking? How are travel brands monitoring the behavioral patterns of their customers and preparing for a shift?