Brooke Brooks, Lead Information Architect at Southwest Airlines
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Brooke Brooks


Lead Information Architect
Southwest Airlines

Check out the incredible speaker line-up to see who will be joining Brooke.

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Day Two - Tuesday, April 28: The Customer Journey: Preparation, Experience & Building Customer Loyalty

Tuesday, April 4th, 2017


13:50 Roundtables (Choose Two – One Hour In Duration)

1.Addressing Customers In The Midst Of Irregular Operations – Facilitated by Jeff Ulrich, Senior Manager, Emerging Technology, United Airlines
2. How Does Where You're Coming From Influence Where You're Going: The Role Of Geography And Analytics Reporting In Destination Travel - Facilitated by Norman Brauns, CEO, PACIFIC
3.Delivering For The Millennial-Generation Business Traveler: Fast And Free Wi-Fi, Grab And Go Food & Other Tailored Offerings – Facilitated by Devin Sung, Vice President, Digital Personalization, Marriott International
4.What Does The Future Connected Traveler Look Like? How Will Emerging Technologies Impact Service Delivery? – Facilitated by Jim Abramson, Vice President, Mobile/Digital Technology, Marriott International and Ian Ramcheran, Director, IT Business Partnership & Planning, Marriott International
5.Balancing In-House Capabilities With Solution Providers – What Are Your Core Competencies? – Facilitated by Steven Toy, Senior Vice President & General Manager, Fareportal Media Group
6.Beacons: Transforming The Travel Experience – Facilitated by Francisco Trejo, Senior Director, eCommerce, Hilton Worldwide
7.Optimize Your Path To Purchase: Understanding The Opportunity Of Ancillary Products In Digital Channels – Facilitated by Bob DuFour , President, Fusion
8.Using Customer Information To Deliver A Better Experience And Increase Value – Facilitated by Matt Naeger, Executive Vice President, Digital Strategy, Merkle
9.The Future of Digital Travel Marketing Is Contextual – Facilitated by Dave Frankland, Chief Strategy Officer, Strongview
10.Enhancing Website Accessibility – Facilitated by Brooke Brooks, Lead Information Architect, Southwest Airlines
11.How To Incorporate Programmatic Into Your Overall Marketing Program – Facilitated by Bill Guild, Vice President, Marketing, ChoiceStream
12. Optimizing The Booking Journey - Facilitated by Michael Wilson, Senior Director of Product Management, Webtrends
13. Data Means Nothing! Information Is Power! – Facilitated by Charlie Calabrese, Vice President of Operations, Performance Horizon
14. Maximizing Mobile Moments: Make It Easy, Make It Fun, Make It For Me - Facilitated by Alyssa Meritt, Head of Strategic Consulting, Urban Airship

Smartphones are the entertainment and helpmate of an on the go traveler. They are also 1:1 insights engines. This roundtable discussion will address how mobile is enhancing travel while providing a richer view into the interests and needs of travelers. Learn tips to start or accelerate your mobile program.