Brian Payea is the Head of Industry Relations for TripAdvisor, and is responsible for global educational and policy outreach to the travel industry.   He focuses on strengthening the ties between TripAdvisor and the hospitality community. His department builds tools for hotel brand management, hoteliers and other hospitality professionals to leverage the insights available from the wealth of traveler-contributed information on TripAdvisor and other social media.  Brian is a member of the HSMAI Americas board as well as the HSMAI Foundation board and the Allied Council at AH&LA.  He is a frequent speaker on the subject of social media in travel at industry events around the world.

Brian joined TripAdvisor in 2006.  Previously, he led public relations, marketing, government relations and investor relations at several technology and internet companies.