Bob Dufour is the President of Fusion, a unique marketing and technology pioneer serving customers in 42 countries. Prior to Fusion, Bob was the President of Allianz Global Assistance Interactive Company, the subsidiary of Allianz Global Assistance USA responsible for the creation and development of Fusion’s functionality – a solution using real-time analytics and merchandising to personalize insurance products. After much success, Allianz chose to spin off Fusion in 2012 and extend its patented, high performance technology platform and capabilities into a broader range of products and global markets.

Bob has extensive experience in sales and marketing while leveraging his background in finance, psychology and statistics to create solutions that meet the demanding requirements of partners and customers. Prior to joining AGA Interactive Company, Bob served for five years as Vice President and head of marketing for specialty insurer, Markel Corporation. He was also President of Affinion Loyalty Group for five years where he developed innovative loyalty solutions for travel and financial industry clients. Bob served as Senior Vice President of new product development for the Connecticut-based firm, Affinion – a direct marketing firm specializing in co-branded programs for financial institutions. He has also held sales and marketing positions with major banks and financial institutions.

Bob attended a Ph.D. program in Industrial Psychology at the University of Tennessee. He also holds an M.S. in Finance from Virginia Commonwealth University where he received the Dean’s Scholar Award. Bob graduated summa cum laude with a B.S. degree in business, biology and psychology from Western Michigan University.