Jeff Meredith, Event Director, Digital Travel Summit

• What the growth of collaborative consumption means for your business: Implications for hoteliers, airlines, ground transport and destination marketers
• From Airbnb to Uber and Boabound: Segments where the sharing economy is taking root
• Tapping into the desire to travel and live like a local vs. being a tourist
• Is business travel the next market to be disrupted by Uber and Airbnb?

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For the first two days of this event benchmarking survey data is collected. On the final day of the program results are shared with the audience and fully analyzed by the Digital Travel Summit advisory board.

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An effective business partnership is critical to integratingan IT department in your organization. Learn strategies and key successfactors that create a true business asset out of IT and blur the lines betweenbusiness and technology.

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In a rapidly changing travel & tourism industry, we set out to get smarter about two high priority segments that are critical for growth in the category: Affluents & Millennial Having intended to gain a clearer picture of these two different segments, our analysis ultimately revealed a lot more overlap between the two groups than we originally imagined. A different kind of consumer emerged in our analysis—one that we think marketers should keep an eye on.

Introducing the Afflennials, an emerging and highly prized Affluent Gen Y target for the travel industry.

We’ll share key insights from our study as well as interview a panel of real, live Afflennials. We’ll pick their brains and give the audience a chance to ask questions and get some answers in an interactive Q&A session.

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The ubiquity of mobile devices has been linked to another trend: the rise of last-minute hotel bookings. Priceline’s data shows that 70 percent of hotel bookings on its mobile app are for reservations with less than 24 hours notice. While last minute deals help rent out rooms that would otherwise sit empty, many hotels fear that people will get used to paying less. How can hotels approach this rapidly changing environment?

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This presentation examines the characteristics and buying behavior of Gen Y travelers and features tips that travel companies can implement immediately to attract and retain millennial customers.

Whether you’re approaching the CMO, Finance or other members of the C-suite for additional resources, the discussion around expected ROI is critical. How can you most effectively make the case for more dollars? How can you leverage partnerships to go beyond the marketing budget you’ve been given and drive relevant traffic?

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