Day 3

07:30 - 08:30 Continental Breakfast & Registration In The Solutions Zone

08:30 - 08:40 Welcome Remarks

Jeff Meredith, Event Director, Digital Travel Summit

08:40 - 08:50 Chairperson’s Opening Address

• What the growth of collaborative consumption means for your business: Implications for hoteliers, airlines, ground transport and destination marketers
• From Airbnb to Uber and Boabound: Segments where the sharing economy is taking root
• Tapping into the desire to travel and live like a local vs. being a tourist
• Is business travel the next market to be disrupted by Uber and Airbnb?

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Chelsie McLaughlin

Manager, Reputation Management
Choice Hotels

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Steven Toy

Senior Vice President & General Manager
Fareportal Media Group

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Eoin Furlong

Senior Director, Revenue Management, Analysis & Support
Hilton Worldwide

09:20 - 09:50 Review Of 2015 Benchmarking Survey Results With The Digital Travel Summit Advisory Board

Kristine Potter - Vice President, Marketing & E-Commerce Apple Vacations Steven Toy - Senior Vice President & General Manager Fareportal Media Group
For the first two days of this event benchmarking survey data is collected. On the final day of the program results are shared with the audience and fully analyzed by the Digital Travel Summit advisory board.
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Kristine Potter

Vice President, Marketing & E-Commerce
Apple Vacations

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Steven Toy

Senior Vice President & General Manager
Fareportal Media Group

09:50 - 10:10 Partnering With IT To Guarantee The Success Of Enterprise Initiatives

Carmen Malangone - Director, Data Strategy and Finance Wyndham Hotel Group

An effective business partnership is critical to integratingan IT department in your organization. Learn strategies and key successfactors that create a true business asset out of IT and blur the lines betweenbusiness and technology.

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Carmen Malangone

Director, Data Strategy and Finance
Wyndham Hotel Group

10:10 - 10:40 Meet the Afflennials: A Consumer Panel About The Future of Travel & Tourism

Jeremy Davis - Vice President, Strategy Fitzgerald & Co. Evan Levy - Chief Digital Officer Fitzgerald & Co.
In a rapidly changing travel & tourism industry, we set out to get smarter about two high priority segments that are critical for growth in the category: Affluents & Millennial Having intended to gain a clearer picture of these two different segments, our analysis ultimately revealed a lot more overlap between the two groups than we originally imagined. A different kind of consumer emerged in our analysis—one that we think marketers should keep an eye on.

Introducing the Afflennials, an emerging and highly prized Affluent Gen Y target for the travel industry.

We’ll share key insights from our study as well as interview a panel of real, live Afflennials. We’ll pick their brains and give the audience a chance to ask questions and get some answers in an interactive Q&A session.
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Jeremy Davis

Vice President, Strategy
Fitzgerald & Co.

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Evan Levy

Chief Digital Officer
Fitzgerald & Co.

10:40 - 23:25 Morning Refreshment Break

23:25 - 11:55 Using Mobile Technology To Streamline Check-In

Jeremie Catez - Director of Revenue and E-Commerce Novotel New York Times Square, Accor
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Jeremie Catez

Director of Revenue and E-Commerce
Novotel New York Times Square, Accor

11:55 - 12:15 Last-Minute Deals On Unused Inventory: Expanding Applications

Eoin Furlong - Senior Director, Revenue Management, Analysis & Support Hilton Worldwide
The ubiquity of mobile devices has been linked to another trend: the rise of last-minute hotel bookings. Priceline’s data shows that 70 percent of hotel bookings on its mobile app are for reservations with less than 24 hours notice. While last minute deals help rent out rooms that would otherwise sit empty, many hotels fear that people will get used to paying less. How can hotels approach this rapidly changing environment?
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Eoin Furlong

Senior Director, Revenue Management, Analysis & Support
Hilton Worldwide

12:15 - 13:15 Lunch For All Attendees

13:15 - 13:45 How The Travel Industry Can Win The Hearts And Wallets Of Millennial Travelers

This presentation examines the characteristics and buying behavior of Gen Y travelers and features tips that travel companies can implement immediately to attract and retain millennial customers.
Whether you’re approaching the CMO, Finance or other members of the C-suite for additional resources, the discussion around expected ROI is critical. How can you most effectively make the case for more dollars? How can you leverage partnerships to go beyond the marketing budget you’ve been given and drive relevant traffic?
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Lynn Bruni

Vice President, Marketing Communications
San Francisco Travel

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Jason Antony

Director of Corporate Marketing
TRI Pointe Group

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Jonathan Isernhagen

Director, Analytics & Insights
Wyndham Hotel Group

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Kristine Potter

Vice President, Marketing & E-Commerce
Apple Vacations

14:25 - 23:59 Conclusion Of Digital Travel Summit