David Elliott, Senior Director, Loyalty and Mobile at Switchfly
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David Elliott


Senior Director, Loyalty and Mobile
Switchfly

Check out the incredible speaker line-up to see who will be joining David.

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Day One - Monday, April 27: The Customer Journey: Dreaming, Planning & Booking

Saturday, March 4th, 2017


17:30 Panel Session: The Rise Of Mobile Booking

How are people booking travel after conducting research on a smartphone or tablet? Research suggests that the majority still book via a desktop computer, with mobile web sites, apps and booking by phone all trailing behind. Many consumers are still not willing to make large travel purchases with mobile devices. Will smartphones and tablets eventually become trusted devices for booking? How are travel brands monitoring the behavioral patterns of their customers and preparing for a shift?